Canada Goose will stop using real animal fur in its jackets and parkas, the company announced Thursday.

The outerwear retailer headquartered in Toronto will end the purchase of animal fur by the end of 2021 and discontinue any products made with fur by 2022, the company said in a press release.

“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” said Dani Reiss, Canada Goose president and CEO.

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Canada Goose has been criticized for using coyote fur and bird feathers, with critics arguing wild coyotes allegedly see their feet caught in steel beartraps before they're bludgeoned to death by trappers. Fowl are sometimes plucked alive or have their throats slit while they are still conscious, according to People for the Ethical Treatment of Animals, which announced a boycott of the company in 2018.

The company partnered with animal rights groups to announce the change.

“This is a significant step forward toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry,” said Humane Canada CEO Barbara Cartwright.

The move is part of Canada Goose’s efforts to become more sustainable and environmentally friendly, the company said, with plans to hit net-zero carbon emissions by 2025.

“The brand also plans to transition 90 per cent of its materials to Preferred Fibres and Materials, sustainable alternatives to conventional materials, by 2025 and plans to integrate sustainable solutions into 100 per cent of its packaging by 2025," the release said.

Canada Goose is notorious for its expensive luxury outerwear, with winter jackets and parkas ranging from $500 to $1,950.

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Canada Goose face masks, the least expensive product on the company’s website, cost $75.

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Tags: News, Canada, animal cruelty, Animals, PETA, Humane Society, Environmentalism, Coyotes

Original Author: Charles Hilu

Original Location: Canada Goose to stop using fur in products