Carrot Fever: Shoppers Clamor to Buy 'Kevin the Carrot' at Scotland Aldi Store

Shoppers at an Aldi in Greenock, Scotland, rushed to buy Kevin the Carrot and other plush toys as they went on sale in Aldi locations across the UK on November 28.

Jayne McGibbon shared this footage from a store in Greenock, Scotland, dubbing it a “carrot frenzy.” She told Storyful she captured this footage as the clamor was subsiding.

Aldi’s character Kevin the Carrot has become a favorite after appearing in holiday advertisements and the plush version is a sought-after Christmas gift. Metro reported some hopeful shoppers said they started queuing at six in the morning for a chance to buy one. Credit: Jayne McGibbon via Storyful