CCU partners with Altius Sports for NIL opportunities for their student-athletes

Chris Parks
·2 min read

CONWAY, S.C. – The Coastal Carolina University Department of Intercollegiate Athletics has teamed with Altius Sports Partners (ASP) to enhance its Name, Image, and Likeness (NIL) operations. This strategic alliance involves the placement of an in-house ASP NIL general manager, highlighting the University’s commitment to strengthening the infrastructure for NIL support services on campus. The goal is to provide student-athletes with a centralized point of contact and access to specialized expertise, enabling them to capitalize on NIL opportunities.

“By collaborating with Altius Sports Partners, we are making significant strides in advancing our NIL program,” said Matt Hogue, CCU’s vice president for intercollegiate athletics and University recreation. “This partnership will empower our student-athletes, and position Coastal Carolina at the forefront of providing the education, support, and resources that ultimately help maximize NIL opportunities for our student-athletes.”

The ASP NIL general manager, who will be recruited, trained, and supervised by ASP, will be the first of its kind in the Sun Belt Conference and play a central role in enhancing all aspects of Coastal Carolina’s NIL program. This includes educating internal and external stakeholders and supporting the overall experience of the Chanticleers in their NIL pursuits. The GM will design and coordinate programs and resources in close collaboration with the athletics department, raising awareness of NIL initiatives within the business community.

“We are thrilled to announce our partnership with Coastal Carolina Athletics,” said Brittney Whiteside, vice president of ASP College. “This partnership reflects their commitment to providing best-in-class resources to help their student-athletes, coaches, and Chanticleer supporters navigate and maximize opportunities in the ever-changing landscape. Our goal is to identify the ideal candidate who can take Coastal Carolina’s NIL program to new heights, providing student-athletes more opportunities and helping them realize their full potential.” For more details regarding the Coastal Carolina NIL GM position, please click here.

Launched in July 2022, the ASP GM Program is a centralized initiative streamlining NIL support services across diverse athletics departments, with Coastal Carolina among the 17 participating institutions. This program, tailored to meet institutional needs and priorities, emphasizes customized education, strategic guidance, and execution support for NIL initiatives.

Courtesy – CCU Athletic Department, Rixon Lane

For the latest news, weather, sports, and streaming video, head to WBTW.