Chamber begins search for New's successor as president, CEO

·2 min read
Heather New
Heather New

The Chamber of Gadsden & Etowah County in a news release on Thursday announced it is beginning the process for hiring a new president and chief executive officer.

Heather Brothers New, who has served in those capacities since 2011, plans to step down in June 2022 to run for mayor of Gadsden. She announced her entry into that race last month.

The Chamber’s board president, Morgan Lavender of Modern Woodmen Fraternal Financial, said the organization’s executive committee “has given a lot of thought to the best process for a seamless transition.

“Mrs. New has been forthright with the board for some time about her intention to pursue this new endeavor," she added, “which has afforded us time to ensure continuity of vision and leadership of the organization.”

Applications will be accepted through 5 p.m. on Oct. 29, and are to be emailed to A cover letter, professional résumé, three professional references and salary expectation are required. The job description can be found at

The goal, according to Lavender, is to have a successor in place by early January, who will train with New until her departure.

“The organization has transformed over the last 10 years under Heather’s leadership,” she added. “We’re fiscally sound, we’re providing more programming than ever, we’re invested in the strategies that making a difference in our community and we want to ensure that there is no gap in our ability to continue, and perhaps even take it to the next level.”

New said the transition will be emotional, but she understands that the board will care for the organization and its staff to the utmost of its ability.

“The Chamber is strong because its governance is strong,” she said. “The executive committee has taken great pains and gone to great lengths to make sure we get this transition right, and I’m grateful for the opportunity to be a part of it.

“I will always deeply love The Chamber and its mission and members. I’m not leaving next year because I’m unhappy; I just see where my skill set can be more beneficial to the community in another place of service.”

This article originally appeared on The Gadsden Times: Chamber starts search for new leader

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