Less than two weeks after hundreds of Charlotte Russe stores were shuttered, the fast-fashion retailer's website and social media accounts are promoting a comeback.
"We are planning a brand new online shopping experience, as well as re-opening 100 retail locations across the US. Watch out for more details coming soon!," the Charlotte Russe Twitter account tweeted Thursday.
Toronto-based clothing manufacturer YM Inc. purchased the Charlotte Russe brand and intellectual property in late March, according to a news release.
"This acquisition marries a beloved brand with a sophisticated retail platform and provides Charlotte Russe a path to grow in the future," said Dayna Quanbeck, interim CEO of Charlotte Russe, in the release.
The San Diego-based mall chain filed for Chapter 11 bankruptcy protection in early February and outlined plans to close 94 stores. After not finding a buyer, it announced it would liquidate.
The company, founded in 1975, caters its items toward women's fashion and had more than 500 stores in 49 states and Puerto Rico.
We are planning a brand new online shopping experience, as well as re-opening 100 retail locations across the US. Watch out for more details coming soon! pic.twitter.com/AvOgTHvHkI
— Charlotte Russe (@CharlotteRusse) April 11, 2019
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The year has been off to a rough start for all retail. Based on figures from global marketing research firm Coresight Research, bankruptcy filings and company earnings reports, more than 6,500 stores are slated to close in 2019.
The number of closings announced this year, now exceeds the number of closings in all of 2018, according to a Coresight Research report. In 2018, there were 5,864 closures announced.
The brick-and-mortar downturn is expected to continue, according to a report released this week from UBS Securities. Investment bank analysts said 75,000 more stores would need to be shuttered by 2026 if e-commerce “penetration rises from 16% currently to 25%.”
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While some fans of the brand said they were happy to hear about the possible comeback, the news wasn't well-received by all.
"I lost my job just so the company could “rebrand” and open new stores. That’s ugly I can’t believe you did this to your employees!." Twitter user @death_metal_nat wrote. "This better be (because) someone bought the name or something, did they know this was the plan from the start?!"
Twitter user @charlotterusee1 questioned if the announcement was a joke.
"Thousands of us lost our jobs, were left out of vital information throughout the entire process, read about our futures from magazines since no one updated us.. only for this to happen," the tweet said. "What a slap in the face to the dedicated employees you cast aside."
@FoshawSarah wanted to know if the employees who lost jobs would have standing job offers.
So do the people who were laid off have standing job offers with y’all or what? pic.twitter.com/G7dpDi3uYm
— Sarah Forshaw (@FoshawSarah) April 11, 2019
@ladyofthewolve3 tweeted it won't be the same.
"While all of you are excited and happy 8,000 of us are extremely upset and still trying to find jobs after being just tossed away after closing our beloved stores," @ladyofthewolve3 wrote. "New team, new Charlotte .. they won’t be the Charlotte you all knew just keep that in mind."
Last year, we were told that physical Circuit City stores would return, KB Toys would come back, and Bon-Ton would open over 100 stores. So I'm going to put these 100 new Charlotte Russe stores, with no times or locations, in the "maybe" pile for now.https://t.co/2i4yv0Avug pic.twitter.com/SDfSy4EyCL
— Mitch Nolen Retail (@mitchnolen) April 12, 2019
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This article originally appeared on USA TODAY: Is Charlotte Russe already making a comeback? New company hints it will re-open 100 stores