Cheese! Belgian company prints smiles on masks

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Updated

Say cheese!

Face masks with human smiles

are the latest Belgian invention

Location: Genval

The lower half of wearers' faces

can be printed on the masks

//with a photo booth,

software program

and phone app//

(SOUNDBITE) (English) 'SMILING MASK' FOUNDER, CHARLES DE BELLEFROID, SAYING:

"We used our Cheesebox (photo booth) to capture the picture for customized masks on-site so as you may see here. In the meantime, we also developed an application that enables any customer via our website to buy a mask and then to easily take a picture of their face and we use face recognition to be able to directly get the good picture and to automatize the production process."

The 'smiling mask' costs $22.6

and can be washed 8-10 times

(SOUNDBITE) (French) MOTHER OF TWO LIVING IN GENVAL, VIRGINIE THYS, SAYING:

"The mask remains impersonal. Here, having our face printed on it is more friendly, it's more fun. I think the idea is really excellent. It is really a good initiative. I think right now we are all wearing a mask and now we know who we are dealing with. It is really a great idea in any case."