Chef to push culinary envelope with latest restaurant in Charlotte
Chef Sam Hart is set to elevate fine dining in Charlotte.
His restaurant Counter- opens today in west Charlotte, ending months of construction-related delays. It is at 2001 W. Morehead St. and part of the Salt + Vinegar adaptive-reuse project.
“This means that we can finally be what we dreamed of since day one: an incubator for new chefs in Charlotte to continue to advance the scene here,” Hart says. “I have no desire to be a Michael Jordan or Tom Brady. This restaurant gives me the opportunity to be a Phil Jackson or Bill Belichick.”
Roughly $1.6 million has been invested into the 5,200-square-foot space, which also houses Hart’s new concept, Biblio.
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Hart wants Counter- 2.0 to push the envelope. He tested the market with the first location of Counter-, which opened during the pandemic on a shoestring budget, spending roughly $25,000.
Hart found that the concept resonated. He says there’s a 43% return rate among guests, with people flying in from New York, Chicago and Los Angeles to experience Counter-. There’s also a growing roster of season-pass holders.
The new space builds on that.
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