Kansas City Chiefs quarterback Patrick Mahomes plus Ben Roethlisberger’s final game equaled massive television ratings.
Despite the Chiefs cruising to a 42-21 victory over the Pittsburgh Steelers in a AFC Wild Card playoff last Sunday, NBC said the game had 28.9 million viewers, which made it television’s most-watched prime time show since Super Bowl LV in February. Factor in people watching on Telemundo, Peacock, NBC Sports Digital and NFL Digital platforms, and the viewership was 30.5 million.
— NBC Sports PR (@NBCSportsPR) January 19, 2022
The number of viewers for the game was 17% higher than a year earlier for the Browns-Steelers Wild Card game that was on NBC.
Viewership for the Chiefs-Steelers game peaked at 33.8 million at the end of the first half from 8:30-8:45 p.m.
In Kansas City, the game had a 50.5 rating, meaning slightly more than half of all TVs in Kansas City were tuned to the game, and an 80 share.
For NBC’s other weekend game, the Bengals’ 23-16 win against the Raiders, Kansas City was the sixth-highest rated market (21.9/46), slightly better than No. 7 Las Vegas.