Chrishell Stause shares her best tips for building an online brand

Chrishell Stause from Selling Sunset on social media, how to build an online brand, and her partnership with Adobe Express

More info on Adobe Express: https://www.adobe.com/express/learn/express-your-brand

Video Transcript

CHRISHELL STAUSE: I think that the key is still finding that authentic voice that reason that people liked you in the first place or wanted to follow you.

[MUSIC PLAYING]

The reason people follow me because there is an authentic thing there where I don't use a team behind me. Everything that I'm putting out there is a window into my life, and it is very authentic. You know, being able to just kind of show the good, the bad, the ugly. And then just like kind of live out loud. And I think that is really powerful.

And then the other thing is just to inject as much fun and personality as you can because you want to stand out. Don't always do a static pose or don't always do a video.

POPPY SHEN: And I remember your Instagram story of you literally being in a closet, and then like walking out of the closet.

CHRISHELL STAUSE: Can you see that? I don't know if you can see it. Yeah, it's coming along. OK, I'm going to come out of it now.

You have to laugh. I mean, sometimes it's just so, especially when everyone is, not everyone-- in those situations, and I've been in a few of them at this point, at the end of the day, if someone's happiness makes someone unhappy then that's a problem with them. I love if people want to know more information and they're open to learning. Also if somebody is so closed off that it would actually ruin their day to know something about someone's sexuality I just think that that's a strange life to live.

For somebody trying to build their brand you want people to know who is behind the brand. Real estate listings are so outdated and antiquated nowadays, and it hasn't been changed in so long. And so it was really, really exciting to work with Adobe and come up with these new templates because especially coming from Selling Sunset, real estate is different than it used to be.

I've been working on my own exclusive templates with Adobe Express. I'm excited to show you guys. So these are really helpful for other realtors, you want to make a quick listing, social post, anything like that. I can't wait to see what you do with them. They have so many ways and so many templates to animate, and to just kind of add things in whether you're an influencer or whether you're a small business looking to grow.

Depending on what your company is, show us how it's made one day or show us behind the scenes. Show us all those little interesting things.

If you start to feel like the feedback is going to actually set you back in your day, then you need to take a break. I very rarely respond to trolls. When I do, it's mostly in an entertaining way because if you can laugh at the good and the bad that's when you are swimming in social media and not drowning in it. And if you start to feel like it changes, get off, take a break, you just have to be really in charge of the energy you put out and energy that you're allowing to enter in.