Bengals name Betfred official sports betting partner, announce multi-year partnership
The Cincinnati Bengals and Betfred announced a multi-year partnership Wednesday to make Betfred the team’s official sports betting partner.
The Bengals applied for a Type A sports-betting proprietor license in Ohio during the Ohio Casino Control Commission's initial application window (June 15 through July 15), allowing partnership with one or two service providers in sharing in the sports-betting apps' profits.
"The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans," Bengals Vice President and Chief Marketing Officer Brian Sells said in a release. "We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday."
Ohio has made 85 licenses available in three categories - online betting (Type A), retail sportsbooks (Type B) and kiosk betting for bars/restaurants (Type C) - ahead of the scheduled launch of statewide sports betting Jan. 1, 2023.
BetMGM, PointsBet, DraftKings, betJACK, Barstool, FanDuel, Fanatics and BetRivers are among companies that have applied for Ohio licenses, the commission announced last week.
More from the Bengals about Betfred:
Betfred USA is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in six states and continues to grow its US presence.
"This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future," said Mark Stebbings, Betfred Group Chief Operating Officer. "The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year."
Legalized sports betting in Ohio will officially begin on January 1, 2023. Pending appropriate licensing and regulatory approvals, Betfred plans to launch a mobile sports betting app for fans to place wagers on sporting events anywhere in Ohio. The partnership also includes a variety of fan engagement activations, promotions and free-to-play gaming opportunities. Betfred was represented in the deal by SCCG Management.
About Betfred USA
Betfred USA is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1,400 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred, a proud sports betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is currently a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington, and Colorado, with Nevada and Maryland pending regulatory approval.
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This article originally appeared on Cincinnati Enquirer: Bengals name Betfred sports betting partner, announce multi-year deal
