Clare Paint is the Black-owned brand changing the DIY industry

Madison Alcedo
·3 min read

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When it comes to sprucing up any space, a fresh coat of paint is often all you need to change a room’s feel. But, finally deciding to paint a room comes with many questions like, how much paint you’ll need, what color will look best and what supplies are needed to start.

Instead of heading to your local hardware store to choose from hundreds of paint swatches, Clare Paint is the direct-to-consumer, female-founded brand here to help you every step of the way. You don’t even have to leave your couch to decide on a color!

Founded by interior designer Nicole Gibbons, Clare Paint is a designer-curated paint shop, except it’s simplified — every paint-shopping step happens online, and everything ships directly to you.

From her passion for helping people “create beautiful spaces they love,” Clare Paint was born. Gibbons’ simple mission was to simplify paint shopping, and she’s done just that.

Clare Paint
Clare Paint

Not only does Clare offer more than 50 gorgeous paint colors, but its Color Genius tool will help you decide on the perfect color for your space just after a few questions. Once you receive your color suggestions, you can then buy Clare’s easy-to-use, peel-and-stick color swatches at only $2 each so you can test out several different shades in your home.

Pro Tip: One of the most important steps in painting is sampling. It might look great online, but seeing how it feels in the room (especially at different times during the day with different lighting) is key.

Clare Paint
Clare Paint

Once you’re ready to paint, don’t forget the supplies. For beginners, you’ll want to snag the five-piece paint kit. It includes all the necessary supplies you’ll need: a 2-inch paintbrush, a roller frame, a roller cover, a metal tray and a tray liner. And if you’re doing more extensive projects, the eight-piece kit includes other helpful supplies like a roll of painter’s washiest tape and an extension pole.

Instead of feeling intimated before starting a paint project, Clare is here empowering you to tackle the project yourself.

To get you started, below are five of Clare’s best-selling paint shades. From the brand’s warmest of whites Whipped to the calming, airy blue-green hue Headspace, there’s a gorgeous shade for every aesthetic.

Shop: Penthouse, $54 per gallon

Clare Paint
Clare Paint

Shop: Whipped, $54 per gallon

Clare Paint
Clare Paint

Shop: Current Mood, $54 per gallon

Clare Paint
Clare Paint

Shop: Headspace, $54 per gallon

Clare Paint
Clare Paint

Shop: Fresh Kicks, $54 per gallon

Clare Paint
Clare Paint

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