Cleveland Cavaliers new uniforms echo elements of the past
The Cavs revealed their new look for the upcoming season Monday morning via social media.
There will be three core uniforms.
One will come in white with wine letters and a gold Nike swoosh accenting the right shoulder. It has wine lettering with a “V”, that looks like a basket, reminiscent of the Mark Price-Brad Daugherty-Larry Nance-era Cavs.
The wine uniform will feature gold block lettering, while the black uniform features the Cavs’ capital “C” in wine outlined in gold, with gold lettering. It will remind fans of the Game 7 of the 2016 NBA Finals when the team erased a 3-1 deficit against the Golden State Warriors to bring Northeast Ohio its first championship in more than five decades.
Cavs creative director Daniel Arsham led the design process.
“We wanted to put our players in a uniform that would make them feel strong, confident and proud to represent this new chapter of Cavaliers basketball,” Arsham said. “It’s a very clean, reductive, modern design that pays homage to all of the players and fans that have been a part of our team’s remarkable journey in becoming who we are today.”
The jerseys will of course include the logo for team sponsor Cleveland Cliffs.
“There is also a great deal of pride to have Cleveland-Cliffs represented on the new uniforms and part of the literal ‘fabric’ of our team,” said Chris Kaiser, Cavs senior vice president and chief marketing officer. “The threads of this partnership are real and natural, and we know that organic hometown connection will shine brightly on a national and international stage each time our players step on the court.”
This article originally appeared on Akron Beacon Journal: Cleveland Cavaliers unveil new uniforms for the 2022-23 NBA season
