Clinics are using Love Island to promote cosmetic procedures

Gabrielle Dyer
Photo credit: Instagram

From Cosmopolitan

The Love Island effect is in full swing. Everywhere we turn, companies and brands are capitalising on the show, but a few in particular are receiving backlash for their controversial advertising of cosmetic procedures.

It's no secret that many of the contestants have had some form of work done. Each year, before and after pictures surface, showing off the girl's transformations - something that beauty and surgery clinics across the country have been using to promote their treatments. This time, it's with photos of Maura Higgins and Molly-Mae Hague.

According to the Mirror, these companies specifically target Love Island fans, by including catchphrases and tags related to the show, like #LoveIslandLook, so that they can be discovered more easily on Instagram.



Dr. Nina Bal, is just one of the specialists using heavy Love Island promotion, to get fans to try her services. On a picture of Molly-Mae, Dr Bal highlighted specific areas, which she claimed make up 'a perfect example of a heart-shaped face.'

Beneath the photo, she goes into more detail, annotating each section and explaining how easy it is to achieve the look with fillers and botox.

And it's not just Dr. Nina, other companies have gone as far as using time sensitive promotional deals, encouraging fans to act fast and get the procedures while they still can.

The Rejuvenation Clinic and Medispa shared a post about getting 'Love Island Ready,' which offered 10% off botox and filler packages, back before the show had even started. Many of the deals expire once the series is over.

Skin Therapy have also jumped on the bandwagon, using before and after pictures of Maura, captioned: "The difference lip fillers can make. Complete game changer... Book in NOW for your FREE consultation."

The Mirror reached out to Dr Nina Bal, who told them that she is "a qualified medical practitioner and a member of Save Face for three years, where I have Excellence Status."

She insisted that her posts were not intended to influence people into getting any procedures, instead, they're intended to "educate the public."

This isn't the first time clinics have come under fire for inappropriate advertising, in relation to Love Island. Last year, cosmetic surgery company MYA were criticised for their breast enhancement adverts, which were deemed to be harmful by the Advertising Standards Authority.

Photo credit: Courtesy of brand

No one should ever feel pressured to undergo any form of treatment or surgery, and we hope that, young girls or guys who come across these adverts, recognise that it's simply a marketing technique.

We have contacted Dr, Nina Bal and The Rejuvenation Clinic and Medispa cor comments, so far they have not responded.

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