Coach is introducing a virtual concert experience in partnership with Def Jam SEA, marking the brand's first virtual concert held in Southeast Asia. Showing on Thursday, 24th June at 9pm, the concert will air in Singapore, Malaysia, Thailand and Indonesia.
The Coach x Def Jam SEA virtual concert experience aims to bridge communities with its modern yet nostalgic approach to 80’s inspired music and its commitment to helping emerging and upcoming artists of the next generation.
Featuring thirteen artists across four Southeast Asia countries, the live virtual event will include headliners Yung Raja, an English-Tamil hip-hop artist; Malaysian rapper Joe Flizzow; American-Thai rapper Daboyway; and Indonesian rapper and singer Rayi Putra. The line-up also includes ward-winning producer, songwriter, and rapper Alyph; and English-Malay rapper Fariz Jabba.
All artists will be dressed in Coach’s Pre Fall 2021 collection for the event, with a spotlight on new remixed classics with a sports-meets-vintage spirit.
Today until 17th June, customers will receive a link and password to the Coach x Def Jam SEA virtual concert experience with any purchase.
Customers can also shop from their homes with the brand’s “Coach on Delivery” service, where they can contact store associates who will assist with purchases via the stores’ respective WhatsApp numbers found here.
For more information on the virtual concert, visit here.