Coca-Cola Just Unveiled This New Game-Changing Bottle

Mura Dominko
·1 min read

Coca-Cola is constantly testing new packaging solutions to steer the company toward lowering the carbon footprint of their products. And according to the latest report out of its innovation lab in Brussels, the soda giant has created a first-of-its-kind bottle made of paper, which could heavily influence the company's bottle design in the future.

Created in partnership with Paboco, an innovative European paper bottle company, Coca-Cola's prototype consists of a firm paper shell with some plastic components. Specifically, the bottle has a recyclable plastic interior to contain liquid and a plastic cap.

The goal, however, is to create a bottle made entirely of paper, according to Stijn Franssen, Coca-Cola's EMEA R&D packaging innovation manager working on the project. "Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this," he said in a statement. (Related: 9 Restaurant Chains That Closed Hundreds of Locations This Summer.)

Franssen's team is currently working on vigorous quality standard testing, evaluating the performance of the prototype in the refrigerator and its ability to preserve the contents within.

In 2018, Coca-Cola's global CEO James Quincey announced a groundbreaking program World Without Waste, in which the company aims to collect and recycle the equivalent of every bottle or can it sells globally by 2030. While the paper bottle is in its early stages, it may prove to be a promising step toward achieving this target.

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