New coffee brand from ‘Yellowstone’ actor Cole Hauser pays tribute to hard-working cowboys

“Yellowstone” actor Cole Hauser is saddling up to a new business venture.

Hauser, who portrays cowboy Rip Wheeler on the Paramount Network show, launched a new coffee brand this week called — Free Rein Coffee Company. Inspired by the promise of the American dream, the coffee brand pays tribute to hard-working cowboys everywhere.

“As a nation built on dreams and aspirations, we want to inspire the go-getters, the dreamers, and the believers to fuel their pursuits,” Hauser said in a press release. “Just as the American Dream knows no boundaries, we aim to exceed expectations and create a legacy of our own—one that is deeply connected to our roots and the core values that shaped us.”

Hauser partnered with three friends on the project — Karl Pfluger, Aron Marquez and Paul Anderson — who all purchased a roasting facility in San Angelo, Texas.

Free Rein has six different coffee blends available now:

• American dirt- Dark roast

• Heavy spur- Medium roast

• Homestead- Medium roast

• Branded- Medium roast

• Mesteño- Medium roast

• Prospect- Light roast

All six blends are available now for $15.99 per 12-ounce bag and $11.99 per box of 12 coffee pods. Additionally, Free Rein has Texas pecan and pumpkin spice seasonal blends available now as well.

And that’s not all. Fans can also shop Free Rein branded coffee cups, shirts and hats on their merchandise store.

Free Rein is donating a portion of its sales to the Special Operations Warrior Foundation, which a nonprofit that empowers families of fallen and severely wounded special operations personnel.

Hauser has been acting for over 30 years, landing roles in movies such as “Dazed and Confused”, “Good Will Hunting” and “Pitch Black”.

The actor has been one of the major characters on “Yellowstone” since it launched in 2018, portraying fan favorite cowboy Rip Wheeler. Hauser is no stranger to Fort Worth, stopping by the Stock Show and Rodeo the past few years to meet fans, along with wishing his son well in college at Texas Christian University.

Hauser now joins “Yellowstone” creator and North Texas native Taylor Sheridan in the coffee world. Sheridan launched a new craft coffee brand this summer called — “Bosque Ranch Craft Coffee.”