The Colony Hotel unveils slate of partnerships for the season, including Goop, AERIN, more

The Colony Hotel is bringing a slate of new and returning partners to its stately pink structure this season.

Notably, the resort, which this year marks its 76th anniversary, this fall announced a groundbreaking partnership with Gwyneth Paltrow's Goop lifestyle brand, introducing the Goop Villa, which is one of seven villas at the hotel.

More: Gwyneth Paltrow co-hosts Palm Beach debut of villa named for her Goop brand at Colony Hotel

The 93-room Colony this season also is working with major brands including AERIN, Dolce & Gabbana, Asprey and the Tracy Anderson Method.

"The Colony Hotel is a historic landmark in Palm Beach, and we treasure our traditions but also work to create fresh and exciting offerings for our guests and community," said Sarah Wetenhall, president and owner of The Colony Hotel. "Our fitness, fashion and lifestyle partnerships bring the best of the world to Palm Beach’s doorstep in a way that is interesting and easily accessible."

AERIN holiday decor

Aerin Lauder returns to The Colony to design The Living Room's holiday decor through her AERIN brand.

The Living Room, the hotel's entry point that has become known for its gathering space and iconic de Gournay wallpaper mural, will be decorated through the end of December by Lauder.

The decor draws on Lauder's memories of spending the holidays in Palm Beach with her grandparents, Joseph and Estée Lauder, the latter of whom is credited with revolutionizing skin care through her eponymous collection.

Goop

Gwyneth Paltrow's Goop marked 15 years by partnering with The Colony to create the Goop Villa, "an elegant, feminine sanctuary" that includes a private entrance, two bedrooms, two and a half bathrooms, a living room and a dining room, a kitchen and access to the private pool reserved for villa guests of The Colony, the resort said in a news release.

The branded details of the Goop villa include handpicked furniture and accents, from designers and brands such as Fromental and Farrow and Ball. The interior design was led by Ronen Lev, a New York-based design firm that has designed other projects for Goop, including the Goop MRKTs in Palm Beach and Nantucket.

The collaboration includes menu items from the resort's Swifty's Restaurant and Pink Paradise Cafe.

Dolce & Gabbana

This extended pop-up shop for the luxury brand is in a boutique next to The Living Room through 2025. Items available include women's clothing, watches, bags, shoes, sunglasses, perfumes and fine jewelry, as well as items from Dolce & Gabbana's Casa line of home furnishings.

The boutique also offers one-on-one styling, tailoring and complimentary soft drinks.

The pop-up is open from 11 a.m. to 7 p.m. daily.

Tracy Anderson Method

The popular Tracy Anderson Method fitness classes that began at The Colony Hotel last year are back through April.

Anderson developed the classes from her more than two decades of experience, and the full-body workouts include a mix of dance-cardio, strength training and more.

The 90-minute classes available at The Colony Hotel are designed for people of all skill levels. Each class includes an opening with free arm movements, the use of hand weights and a full-body workout on a mat.

Classes can be booked online at www.thecolonypalmbeach.com or by calling 561-655-5430.

Naturopathica

The Naturopathica Spa Suite will be available to Colony guests through April, offering massages, facials and products from the brand.

"Naturopathica's deep commitment to wellbeing is a perfect match for The Colony Hotel," Wetenhall said. "We both seek to create beautiful and transformative experiences, and the new spa will further elevate the level of service and amenity The Colony Hotel offers."

Naturopathica's suite at The Colony joins its three other locations in East Hampton, Chelsea and Tribeca, New York.

The spa suite offers Oncology Relief services that include face and body treatments developed by Naturopathica to alleviate common skin conditions that are associated with cancer treatment.

In addition to the spa suite, services will be offered in-room or poolside. Reservations can be made through The Colony's concierge or online at www.thecolonypalmbeach.com.

Asprey

Through May, Asprey once again will offer a selection of items for sale in The Colony's mezzanine overlooking The Living Room.

The British retailer is known for its jewelry and leather, silver and luxury items that are popular with royalty and celebrities alike.

Asprey's season residency at The Colony is open from 10 a.m. to 6 p.m. Monday to Friday, 10 a.m. to 5 p.m. Saturday and noon to 5 p.m. Sunday. For more information, call 561-665-1681.

Pamela Tick

Well-known DJ Pamela Tick, a Colony favorite, returns to the resort for the season with poolside sets Dec. 13-14, Jan. 10-11 and March 15-16.

Tick has DJed for brands including Benjamin Moore, Hermes, Tiffany & Co., Veuve Clicquot, David Yurman, ELLE and Vogue.

With nearly 100,000 followers on Instagram, Tick also works as a model, having appeared in promotions for Banana Republic, LoveShackFancy and Tory Burch.

Reservations for Tick's sets will be available closer to each performance through The Colony's website.

Lewis Miller

The florist-artist will provide Flower Flashes this season, creating Instagrammable floral installations throughout The Colony Hotel.

Miller's Flower Flashes are known to pop up in unusual places, with past installations in the New York City subway, on busy street corners, emerging from trash cans and adorning existing pieces of public art.

The eye-catching arrangements are featured in Miller's book, "Flower Flash," where the artist explains the process for creating some of his signature pieces.

Pink Paradise Beach Runner

The Colony Hotel this season added a vintage Land Rover Defender 110 to its fleet of hospitality vehicles.

The SUV was brought to the U.S. from the Netherlands, then customized by Caruzn Customs in Massachusetts.

The new Beach Runner can seat eight people and has a soft top, roll-down sides and seats printed with a sea grape pattern.

This article originally appeared on Palm Beach Daily News: Goop, Dolce & Gabbana among Colony Hotel partnerships this season