Comcast Cares Hashtag Backfires Horribly

Tim Kenneally
Comcast Cares Hashtag Backfires Horribly

Comcast wants you to know that it cares. But apparently not as much as the Twitterverse cares about mocking the media giant.

In another ugly collision between corporate America and social media, Comcast launched the hashtag #ComcastCaresDay on Saturday to the resounding mockery of Twitter at large.

The hashtag was intended to highlight charitable acts by volunteers: Perfectly lovely efforts, such as remodeling a veterans’ campus. And sprucing up a middle school in Harlem with a fresh coat of paint. And phrolicking with the Philadelphia Phillies’ mascot, the Phillie Phanatic. (Though that last one might have just been for phun.)

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The reaction from the Twitterati, however, was anything but charitable.

While Comcast chose to focus on good deeds, others on social media honed in on what they consider the company’s less-than-adequate customer-service performance and monopolistic tendencies.

“Comcast values your time:’We’ll send a technician over to fix your cable sometime between May 5 & Nov. 6, can you be home?’ #ComcastCaresDay,” one unsatisfied customer groused.

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“#ComcastCaresDay Thanks for buying out so much competition so that consumers don’t have to make choices or get better service,” another sniped.

“Maybe @Comcast should extend #ComcastCaresDay so they actually care the other 364 days of the year?” suggested another.

Ouch.

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Read on for a selection of other choice reactions.

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