When it comes to ketchup, is pouch better than bottle? This Wisconsin company thinks so
The days of hitting a ketchup bottle hoping to get the last few drops might just be over.
A pouch made in Wisconsin is providing a new option for getting ketchup and really anything else out of a package. They call it the Standcap Inverted Pouch.
The pouch has its closure at the bottom, allowing gravity to do its job. The flexible packaging, similar to a toothpaste tube, allows for more complete use of the product inside. Forget scraping the sides of a peanut butter jar. Its manufacturer, Menomonee Falls, Wisconsin-based Glenroy Inc., calls this "99% product evacuation."
A Washington Post article coined the packaging a "better ketchup bottle."
"We don't consider it a bottle," Glenroy's senior marketing coordinator Jonny Grigg said. "We call it a pouch."
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Glenroy makes the pouch, while the squeeze lid is made at AptarGroup Inc.'s Mukwonago plant. The other business partner in the venture, Volpak, creates a full-service complete package that is formed, filled and sealed all at the same time. Glenroy is the exclusive maker of the premade Standcap pouches.
Glenroy thinks the uses are endless: sauces, marinades, dressings, dips and hummus.
"It's ideal for thick liquids that can be squeezed that need to be squeezed out in a controlled manner," Grigg said.
Olivarez Honey Bees puts its Chico honey in the pouches. "It’s poised to take over the entire category," Grigg said. "It’s such a great package to dispense honey — it’s not messy and easily stores."
The packaging first hit store shelves last year with a keto line of sauces. The pouch started getting more attention when Uncle Dougie's started putting its organic barbecue sauce in the distinct containers.
Sarah Hauer can be reached at shauer@journalsentinel.com or on Instagram @HauerSarah and Twitter @SarahHauer. Subscribe to her weekly newsletter Be MKE at jsonline.com/bemke.
This article originally appeared on Milwaukee Journal Sentinel: Ketchup: Could pouch packaging revolutionize slow-flowing condiment?
