MARINA DEL REY, CA — Several major companies have applied pressure to Facebook, Instagram and Twitter Friday by pulling advertising and boycotting the social media platforms.
Unilever announced Friday they would halt advertising with the company through the end of 2020.
Shares dropping roughly 7% for both Facebook and Twitter following the company's announcement, according to the Associated Press.
The company said it wanted to take a stand against hate speech happening on the platforms, issuing a public announcement:
We have taken the decision to stop advertising on @Facebook, @Instagram & @Twitter in the US.
The polarized atmosphere places an increased responsibility on brands to build a trusted & safe digital ecosystem. Our action starts now until the end of 2020. https://t.co/flHhKid6jD pic.twitter.com/QdzbH2k3wx
— Unilever #StaySafe (@Unilever) June 26, 2020
Facebook announced in response Friday that it will reportedly flag content that violates the community's terms. That new rule also includes content from politicians and President Donald Trump.
Facebook CEO Mark Zuckerberg announced the company would respond to hate speech and voter suppression happening on the platform and announced several policy changes:
Brands including Verizon, Patagonia, The North Face, Recreational Equipment Inc and Ben & Jerry’s have all publicly boycotted the platform.
Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.
— Patagonia (@patagonia) June 21, 2020
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