Companies try to capitalize on Northeast blizzard

1 / 26

A man walks down a snowy Winthrop Shore Drive following an overnight blizzard January 27, 2015 in Winthrop, Massachusetts. The blizzard hit the region bringing strong wind gusts and up to two feet of snow in some areas. (Darren McCollester/Getty Images)

Nor'easter slams the Northeast

The latest Northeast storm isn’t expected to reach blizzard conditions until late Monday night, but anticipation has already spawned a few hashtags, as people turn to social media for updates on what’s predicted to be a historic blizzard. Unsurprisingly, it was only a matter of time before companies seized on the storm hype, using #Snowmageddon2015 as a marketing tool.

While food delivery service Seamless may be the one company that probably would’ve profited the most off of the storm without any extra advertising, at least in New York City, Mayor Bill DeBlasio's ban on nonessential vehicles — including delivery bikes — stands to put a damper on blizzard delivery plans.