Companies try to capitalize on Northeast blizzard

Caitlin Dickson
·Reporter
Companies try to capitalize on Northeast blizzard
Companies try to capitalize on Northeast blizzard

The latest Northeast storm isn’t expected to reach blizzard conditions until late Monday night, but anticipation has already spawned a few hashtags, as people turn to social media for updates on what’s predicted to be a historic blizzard. Unsurprisingly, it was only a matter of time before companies seized on the storm hype, using #Snowmageddon2015 as a marketing tool.

While food delivery service Seamless may be the one company that probably would’ve profited the most off of the storm without any extra advertising, at least in New York City, Mayor Bill DeBlasio's ban on nonessential vehicles — including delivery bikes — stands to put a damper on blizzard delivery plans.