A man walks down a snowy Winthrop Shore Drive following an overnight blizzard January 27, 2015 in Winthrop, Massachusetts. The blizzard hit the region bringing strong wind gusts and up to two feet of snow in some areas. (Darren McCollester/Getty Images)
The latest Northeast storm isn’t expected to reach blizzard conditions until late Monday night, but anticipation has already spawned a few hashtags, as people turn to social media for updates on what’s predicted to be a historic blizzard. Unsurprisingly, it was only a matter of time before companies seized on the storm hype, using #Snowmageddon2015 as a marketing tool.
With record snow on the way, check into the JW Marriott Essex House for a Same Day Stay. https://t.co/rtZK3Zn505— JWM Essex House (@JWMEssexHouse) January 26, 2015
There’s nothin’ like our mouth waterin’ spicy chicken tenders to warm you up for #Snowmageddon2015.— Popeyes Chicken (@PopeyesChicken) January 26, 2015
While food delivery service Seamless may be the one company that probably would’ve profited the most off of the storm without any extra advertising, at least in New York City, Mayor Bill DeBlasio's ban on nonessential vehicles — including delivery bikes — stands to put a damper on blizzard delivery plans.