How are companies making black lives matter?

[Alexis Ohanian, co-founder of Reddit, has posted this video message:] "I have resigned as a member of the Reddit board, I have urged them to fill my seat with a black candidate."

The corporate world says black lives matter.

[Ohanian says:] "I'm saying this as a father who needs to be able to answer his black daughter when she asks: 'What did you do?'."

But, out of the 500 largest U.S. companies, there are just four black CEOs, says Fortune.

Amid global protests, more than ever are now pledging to put their money where their mouth is.

Apple is increasing spending with black-owned suppliers.

YouTube said it will use $100 million to fund black content creators.

And Bank of America pledged $1 billion over four years to address inequality.

It’s not just about the money - but practices, too.

Walmart used to lock multicultural beauty products away in stores.

It’s putting a stop to it - after critics said it suggested customers of those products are more likely to shoplift.

HBO has pulled "Gone with the Wind" from its streaming service, long decried for racist depictions.

[#Oscarssowhite founder, April Reign, says:] "I hope that the studios strike while the iron is hot. I don't want to see a plethora of resistance films a year from now, where there's some interracial couple who find love at a protest (...) I think there are much deeper stories that need to be told."

NASCAR has banned the Confederate flag - a symbol of white segregationists - at its race tracks and events.

And Amazon has frozen police use of its facial recognition technology, which critics have said is more likely to misidentify people with dark skin.

[Digital activist, Joy MuoLamwini, says:] "... the capacity for abuse, lack of oversight and technical immaturity poses too great a risk especially for marginalized communities."

It’s been unusual in the past for big brands to embrace activism, for fear of alienating customers.

Now, it seems many see it as a greater risk to not take a stand.