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Turns out Elon Musk isn’t as creative at coming up with company names as we previously thought, as his obsession with the letter X is getting him into some legal trouble. A Florida ad agency for law firms is suing the billionaire’s company over trademark infringement.
Reuters reports that the agency, X Social Media LLC, filed the lawsuit in Florida federal court, arguing that Musk rebranding Twitter to X was grounds for customer confusion. The agency argues that it has consistently used the federally registered trademark X SOCIALMEDIA since 2016, which has led consumers to associate the agency with social media. The lawsuit claims that the ad agency has also invested upwards of $400 million and alleges that X Corp violated Florida’s Deceptive and Unfair Trade Practices.
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