The brand MSCHF is selling "Birkinstocks," or Birkenstock-inspired shoes made from Birkin bags.
MSCHF is selling less than 10 pairs of the one-of-a-kind sandals made of Hermès purses.
In 2019, MSCHF released shoes called the Jesus Sneakers, and they sold out in less than a minute.
A Brooklyn-based brand is selling Birkenstock-inspired shoes made from Hermès Birkin bags as a play on the casual sandal style and the luxury purse.
The brand, MSCHF, is calling the design the Birkinstock - a combination of the Birkin bag and the German sandal brand Birkenstocks - and the price-per-pair ranges from $34,000 to $76,000. There are less than 10 pairs available for sale.
Daniel Greenberg, a founding team member at MSCHF, told Insider that the idea to make the Birkinstocks started began as a joke around the office.
"My crunchy cousin Jimbo stepped on my rich aunt's Birkin bag in his dirty Birkenstocks, and for whatever reason, that led me to pitch doing 'Birkinstocks' as a drop," Greenberg said of the footwear launch.
Greenberg said that the MSCHF team bought four Birkin bags on resale sites for a total of $122,500. The MSCHF team then disassembled the purses and used them as the material for the slip-on shoes.
The sandals are only available for purchase upon request, according to the brand's website.
Each pair of Birkinstocks is made in the USA and comes inside an Hermés-branded box with a dustbag and scarf.
That being said, the shoes are not an official collaboration with Hermés or Birkenstock. Representatives for the two brands, respectively, did not immediately respond to Insider's requests for comment.
Greenberg declined to share with Insider how many pairs of the limited-edition Birkinstocks have been sold. The New York Times' fashion director and chief fashion critic Vanessa Friedman on Monday reported that three pairs were sold. The rapper Future, singer Kehlani, and an unnamed art collector each bought a pair, according to The New York Times.
MSCHF is also planning to keep one pair, which leaves between four and six pairs of Birkinstocks up for grabs.
People on Twitter shared mixed reactions to the Birkinstock shoes
Greenberg told Insider that the brand wanted to get people talking.
"I think regardless of if people love it or hate it, we want to evoke a response," he said.
People seemed to be divided over the sandals when pictures were shared on Twitter on Monday and Tuesday. Some users wrote that they wanted to get their hands on the limited-edition Birkin- and Birkenstock-inspired shoes.
—dripped out muppet (@sweatpantspapi) February 8, 2021
—Joseph Galvan (@joegalvan) February 9, 2021
—Alice Cuffe (@alice_again) February 8, 2021
—Anne-Marie Guarnieri (@AMGuarnieri_) February 8, 2021
Other users seemed to question the purpose of the shoe or criticize the brand for the high price point.
—Tee Gee (@AskTeesha) February 9, 2021
—Jarret Lockeby (@Lockeby) February 8, 2021
Some compared the Birkinstocks to other fashion brands' takes on casual footwear - such as Balenciaga's platform Croc shoes.
—Anson Tong (@ansonjtong) February 9, 2021
This isn't the first time that MSCHF has sparked reactions over its product launches
In 2019, the brand created custom Nike-inspired sneakers that it named "Jesus Shoes," and they sold out in one minute, Yahoo! reported.
The brand said that the $1,425 shoes, which were modeled after Nike Air Max 97s, were injected with water from the Jordan River, which is believed in some religions to be sacred.
The shoes went live at 11 a.m. on October 8, 2019, and all 24 pairs were sold out by 11:01 a.m., Yahoo! reported at the time.
MSCHF announces its product drops on the second and fourth Monday of every month. Greenberg told Insider that there are "more head-turning ideas coming."
Read the original article on Insider