Cones up! Ice cream shop releases Raider flavor with Texas Tech partnership
Texas Tech Athletics is about to get even sweeter this season, thanks to a partnership with Lubbock's newest ice cream shop and the introduction of a new flavor - Raider Red Rocky Road.
Howdy Homemade West Texas, 2628 W Loop 289, Suite 300, announced the team-up and new ice cream on Thursday, July 7, 2022. The shop, part of a company "committed to creating employment opportunities for individuals with intellectual and developmental disabilities," opened its doors on Friday, July 8.
"We are pleased and excited about our partnership with Howdy Homemade Ice Cream," said Kirby Hocutt, director of athletics. "After our initial meeting, we knew that their mission and values align with ours at Texas Tech Athletics. And maybe best of all, their ice cream is really good!"
The Raider Red ice cream has red velvet ice cream with chocolate rocks, chocolate flakes, marshmallows and almonds. This local exclusive, along with other flavors, will be available at the shop and at Texas Tech Athletics sporting events, camps and programs, as part of the corporate partnership. The partnership is a 3-year agreement where Howdy Homemade will have marketing and sales rights throughout all Texas Tech stadium venues, according to the release.
“Our Howdy Heroes couldn’t be more thrilled to be serving ice cream at the stadium and meeting all the fans,” said Imre Szenttornyay, owner. “People don’t always know how to interact with those with special needs who are, in turn, faced with people who are nervous around them or don’t believe they have what it takes to succeed. This allows those in the community to give these heroes a chance and really get to know them and see that they are more alike than they are different.”
Lubbock's Howdy Homemade also plans to offer special edition flavors and Dr Pepper Chocolate Chip. There will also be a membership program, and for every membership, $1 will go to supporting High Point Village.
“I love ice cream and am very happy to be working at Howdy Homemade,” said Caleb Gentry. “I am also a big Texas Tech fan and can’t wait to meet all the fans. Go Red Raiders!”
Alana Edgin is a journalist covering Business News in Lubbock and the surrounding area. Send her a news tip at aedgin@lubbockonline.com.
This article originally appeared on Lubbock Avalanche-Journal: Howdy Homemade ice cream teams with Texas Tech with special flavor
