After controversial tweet, Adobe says it's 'never been aligned with Gamergate'

Adi Robertson
After controversial tweet, Adobe says it's 'never been aligned with Gamergate'

Adobe, one of a handful of companies to respond to a sustained boycott campaign by "consumer revolt" Gamergate, has explicitly distanced itself from the movement, acknowledging that its attempt at a straightforward anti-bullying message had "backfired." In a blog post, the company said that it had acted hastily in stepping into an incredibly contentious two-month fight that's spread from the gaming community to the mainstream press, by asking Gawker to remove its logo from the site in response to Gamergate protests. It also rejected Gamergate's more unsavory elements, condemning harassment of women "by individuals associated with" the movement. Since August, Gamergate has been attempting to strip sponsors from gaming sites like Kotaku and Gamasutra, primarily on the basis of a series of articles declaring the idea of the "hardcore" gamer obsolete.