Brands sometimes go too hard during Pride season. Every once in a while, however, they get it right.
This is the first time Converse has ever had a trans-specific sneaker.
The trans-specific sneakers currently retail for $80. Customers can also customize their own rainbow Pride shoes and add Trans Pride flair.
Regardless of how you feel about corporate participation during gay Pride, this is a huge symbolic step forward. Advocates for the trans community have long complained that gay and lesbian people dominate the LGBTQ movement.
Recognizing the trans community as a separate — though equally sneaker-worthy community — is emblematic of a larger cultural shift.
Trans people are clearly moving into the public spotlight, and they can show that (if Converse is their thing) on their feet.
Twitter was largely enthusiastic about the move.
— Rachel Q. Lyons (@RachelQLyons) April 15, 2019
— Alysse Dalessandro🌈 (@readytostare) April 19, 2019
I thought “which of my trans friends would rock Converse decked out in the colors of the trans flag,” and then immediately realized the answer was “all of them.” pic.twitter.com/E5NPDfPgMY
— Aram Vartian (@vartian) April 19, 2019
Me, looking at the chuck taylor pride collection for this year: *not super impressed*
Converse: we have trans shoes now
Me, out loud: DAMMIT pic.twitter.com/oqzpDUqaOD
— Rowan Adventurezone (@politebotanist) April 20, 2019
— Xan (@AlexandriaDVine) April 20, 2019
Look! You can make them with the pride base but then add trans pride touches. I'm in love! pic.twitter.com/bGtajM2QjF
— We’ll Have A Gay Old Time (@IssaMeBrianO) April 19, 2019
This Twitter user perhaps said it best.
Fuckin converse put the Trans flag on some shoes like.....yes fine I will buy them you stupid brand, ill bow to capitalism just this once
— 🌻 Thank you gay dad (@Darius_lives) April 19, 2019
Happy incredibly early Pride, everyone!