Korean beauty trends have been dominating the Western cosmetics sector for some time now, and the craze shows no signs of slowing.
US beauty brand Sabbatical Beauty is the latest to get on board, launching a Korean-inspired capsule collection for Spring 2016.
Titled 'Breathe', the 10-piece collection combines the current trends for Korean science and ethical cosmetics, with an emphasis on small-batch, mindful products. The line is targeted at beauty fans looking for high concentrations of active natural ingredients to refresh their complexions for the changing seasons.
Designed to refresh and rejuvenate tired skin, the collection includes a 'Blush beauty oil' featuring sake extract to brighten and moisturize and blueberry seed oil, which acts as a potent antioxidant. There is also a 'Moar Honey II Serum', infused with 48% propolis (known as 'bee glue') and royal jelly extract to brighten dull skin, in addition to two camel milk products -- a cream made with majority organic camel's milk, known for being naturally rich in Alpha Hydroxy acids which exfoliate dead skin, and a mask that combines camel's milk with Brewer's Yeast, which contains nutritious B-vitamins for healthy skin.
Another signature product is the 'Earth' dry mask, which combines Asian powerhouse ingredients like turmeric, goji berries and rice bran along with Western superfoods like kale and spinach to brighten and smooth the skin.
The news comes as K-beauty goes from strength to strength in the US and Europe. The one-stop boutique chain Aritaum now claims over 70 locations throughout North America, and L'Oreal recently added its first cushion foundation to its repertoire, joining the likes of Lancome and Dior in embracing the Korean phenomena. Korean e-sites such as SoKo Glam, which brings the Asian nation's cult products to a global audience, are constantly updating their stock to bring the latest must-haves stateside.
The 'Breathe' collection is available from sabbaticalbeauty.com, priced from $10 - $95.