Crumbl Cookies announces opening plans for Rib Mountain store, including rare drive-thru

RIB MOUNTAIN − The wait is almost over. Crumbl Cookies plans to open in late May or early June in the business center on Rib Mountain Drive that also includes HuHot Mongolian Grill, Plato's Closet and Ropa's Pizza.

"We are about halfway through construction," said Jensen Robarge, who co-owns the franchise with Seth Lucas. Robarge and Lucas also own Crumbl Cookies locations in Sheboygan and Fond Du Lac.

The Rib Mountain store will feature everything Crumbl Cookies fans have come to love including curbside pickup and delivery. It also will feature something unique to most stores, a drive-thru.

"I think there are less than 15 stores nationally with a drive-thru," Robarge said.

Robarge recommends customers new to Crumbl Cookies come into the store the first few times they visit for the full experience.

"The smell, dude. When you pull into the parking lot you can already smell the cookies," Robarge said. "And when you walk in it smells amazing, and it's warm and there's powder sugar.

"It's bright. It's pink. It's just a fun, new company."

A sign for Crumbl Cookies is seen on Jan. 20 along Rib Mountain Drive in Rib Mountain. A Crumbl Cookies location will open in late May or early June in the business center that includes HuHot Mongolian Grill, Plato’s Closet and Ropa’s Pizza.
A sign for Crumbl Cookies is seen on Jan. 20 along Rib Mountain Drive in Rib Mountain. A Crumbl Cookies location will open in late May or early June in the business center that includes HuHot Mongolian Grill, Plato’s Closet and Ropa’s Pizza.

The Wausau location will be hiring 50 to 75 employees for full- and part-time roles as bakers and team shift leaders, Robarge said.

Crumbl Cookies offers more than 200 flavors that rotate every week, with six featured flavors each week, Robarge said.

Some of the more than 200 specialty cookie flavors include: Muddy Buddy, Biscoff Lava, Funfetti, Snickerdoodle, Coconut Lime, Chocolate Caramel, Hazelnut Sea Salt, Oatmeal Chocolate Chip, Rocky Road, S’Mores and Pumpkin Pie.

Robarge said the cookies are so fresh that they can only be sold within two hours of being baked. Cookies that exceed that limit are donated within the community.

"You can get an OK cookie almost anywhere, but you can only get a gourmet Crumbl cookie here," Robarge said. "They are three to four times the size of regular cookies."

Since opening its first location in Logan, Utah, in 2017, Crumbl has expanded to 780 bakeries in 49 states nationwide.

Wisconsin stores include Appleton, Brookfield, Delafield, Fond du Lac, Glendale, Grafton, Green Bay, Greendale, Hudson, Madison, Menomonee Falls, Oak Creek, Pleasant Prairie, Sheboygan and Sun Prairie.

More: Could a Chipotle and Chick-fil-A restaurant both be coming to Rib Mountain?

More: A retailer has confirmed it will open in the former Gordmans space in Rib Mountain

Editor Jamie Rokus can be contacted at jrokus@gannett.com or follow her on Twitter at @Jamie_Rokus.

This article originally appeared on Wausau Daily Herald: Crumbl Cookies announces opening plans for Rib Mountain store

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