Crumbl Cookies opens in Fayetteville. Get our rankings of this week's flavors
Crumbl Cookies, the viral bakery known for its signature pink boxes and rotating menu of over-the-top cookies, opens a Fayetteville store Friday.
The shop at 3116 Raeford Road, Unit 240, in the Tallywood Shopping Center is one of the Utah-founded franchise's more than 800 stores in 49 states.
The brand’s flagship cookie, chocolate chip, is always available. Each Sunday, Crumbl Cookies chooses five cookies from a catalog of 200 recipes, unveils the rotating weekly flavors on social media and invites fans to post their reviews.
I decided to join the fun with a taste test of this week’s flavors: lemon cream pie, honey bun, cookie butter white chip, chocolate crumb, peanut butter crisp and semi-sweet chocolate chunk cookies.
Some of this week's selection are served warm, others are chilled, and half of them incorporate brand-name cookies lke Oreo and Biscoff into the recipe.
How do they all compare to each other? Here are the six cookies available this week, ranked from least favorite to the winner.
6. Semi-sweet chocolate chunk
Semi-sweet chocolate chunk is filled with — you guessed it — semi-sweet chocolate chunks and a sprinkle of flaky sea salt.
For a twist on the brand’s original milk chocolate chip cookie, I found this one decidedly disappointing. I love chocolate, but this cookie was so overloaded with chocolate chunks that I couldn't taste anything else. It’s a bit too gooey in the middle and made me extremely thirsty.
Compared with the others, the semi-sweet chocolate chunk fell short and landed at sixth place.
5. Chocolate crumb featuring Oreo
Chocolate crumb is made with chocolate and Oreo cookie pieces, topped with vanilla cream cheese frosting.
This cookie was a divisive one among my newsroom colleagues taking part in the taste test, but I happened to really like its Oreo flavor and cake-like texture. However, I found the cream cheese frosting to be a little too sweet and overwhelming.
A stellar cookie paired with an unremarkable frosting, chocolate crumb claimed fifth place.
4. Peanut butter crisp featuring Butterfinger
The Peanut butter crisp cookie is made with peanut butter, chocolate and Butterfinger pieces.
One of my favorite treats is my mom’s homemade peanut butter cookies, still soft and warm from the oven. This cookie is exactly that, but all dressed up. I like the salty Butterfinger hit but could do without the chocolate on top.
With an understated peanut butter flavor and satisfying nuttiness, peanut butter crisp was firmly in fourth place.
3. Cookie butter white chip featuring Biscoff
Cookie butter white chip is served warm and made with cookie butter, Biscoff cookie pieces and white chocolate chips.
If you prefer Biscoff cookies over stale pretzels (who wouldn’t?) for your mid-flight snack, this cookie is for you. I think that even white chocolate skeptics can appreciate the texture and flavor contrast that the chips lend to this cookie, which is laden with unmistakable cookie butter flavor.
Mouth-wateringly rich without a sickening sweetness, cookie butter white chip took third place.
2. Honey bun
Honey bun is made with cinnamon and topped with honey-butter glaze.
With a subtle cinnamon flavor and a hint of honey, this cookie is closer to a snickerdoodle than the serpentine cinnamon-and-glaze donut it shares its name with. The glaze provides a satisfying shatter with each bite — a nice complement to the soft cookie underneath.
Honey bun, with its humble simplicity, took second place.
1. Lemon cream pie
Lemon cream pie is a chilled sugar cookie with a lemon-cream filling topped with whipped cream and a slice of lemon.
As the name suggests, this treat is more akin to a small pie than a cookie. A lemon curd-like filling brings a welcome tartness to the party, which pairs well with the sugar cookie base. As a lemon dessert lover, this one takes the cookie.
Lemon cream pie, a summery citrus delight, earned first place.
Food, dining and business reporter Taylor Shook can be reached at tshook@gannett.com, on Twitter, or Facebook. Want weekly food news delivered to your inbox? Sign up for the Fayetteville Foodies newsletter.
This article originally appeared on The Fayetteville Observer: Cookie flavors at new Crumbl bakery in Fayetteville, ranked