Love Island’s Curtis Pritchard has signed up as a brand ambassador for Weight Watchers after piling on two stone in the villa.
The dancer recently admitted he had packed on the pounds thanks to weeks of chilling out by the pool and eating what he fancied while he was on the ITV2 dating show.
Pritchard, who found romance with Maura Higgins on the programme, admitted he faced some criticism about his body when he came out.
He has now teamed up with Weight Watchers in a bid to become “a healthier version of me”.
He said: “I had an amazing time in the villa, it felt like an eight week holiday.
“My body changed shape because I wasn’t eating well or exercising.
“I certainly didn’t expect to see the level of criticism I received when I left.
“I have never been overweight, but have seen my weight yo-yo throughout my childhood, and it can spiral out of control when I am off the road and not performing.”
He added: “I have tried many ‘crash’ diets but none of them have worked for me. They don’t allow me to eat properly so I find myself binge-eating and the weight piles back on.
“This makes me feel really low and I lack motivation.”
The star, who will update fans on his progress through his social media channels, said he is “really excited” about his new role.
“For me this isn’t just about losing weight, it’s about being a healthier version of me,” he said.
“I want to build healthy habits that allow me to adopt the right mindset, and sustain a healthier and active lifestyle that fits around my schedule.’’
Other celebrity brand ambassadors for WW – the new Weight Watchers – include Alison Hammond and Robbie Williams.