D’ough! NYC named priciest pizza city — as average pie cost rises to $33.65

A pizza with a receipt and a pepperoni pizza on a table.
One of the famous pizzas from DiFara won't come cheap, a hungry Post spy discovered.

New Yorkers are paying more now than ever for their slice of the pie.

The Big Apple has been named the most expensive pizza city in the country in a new survey of America’s leading ‘za capitals.

At Zillions Pizza on West 42nd Street, a pie costs about the NYC average of $33.65, according to a new survey. Matthew McDermott for N.Y.Post
At Zillions Pizza on West 42nd Street, a pie costs about the NYC average of $33.65, according to a new survey. Matthew McDermott for N.Y.Post

Gouge-weary Gothamites are now regularly forking over $33.65 for a one-topping pie on average — more dough than anywhere else in the 50 states, according to the hot and ready research.

At Midtown’s Zillions Pizza, a Post staffer found the establishment lived up to its name, having been charged nearly $34 for a large pepperoni.

Downtown, at the South Street Seaport branch of Brooklyn legend Di Fara, a slice sleuth picked up another pepperoni pizza, this time paying a total of $35.96 for the privilege — a price that included a 3.49% “administration fee.”

A staffer told The Post that the fee, charged to all customers, goes toward paying off “the machine” used to make the transaction — a now-typical computerized point-of-sale setup, Clover.

Zillions, a popular new shop on W. 42nd St., commands high prices for their pies. Matthew McDermott for N.Y.Post (3)
Zillions, a popular new shop on W. 42nd St., commands high prices for their pies. Matthew McDermott for N.Y.Post (3)

The survey, conducted on behalf of real estate website Clever, also revealed prices for the iconic meal were rising faster nationally than overall inflation — 4% compared to 3.5% — not unlike New York’s housing prices.

And while sticker shock may be the new normal, at least one expert thinks the hikes make sense.

“Pizza prices have been pretty low and it’s not a surprise to see them finally going up,” said Scott Wiener, owner of Scott’s Pizza Tours and one of the city’s preeminent experts on the subject.

The rising cost of doing business — increased labor expenses, sky-high percentages paid to third-party delivery services, higher rents and ingredient costs — is to blame, Wiener told The Post, but that’s just the start of it.

“We can’t forget that we’re experiencing a slice renaissance right now and quality is also going up. More pizzerias have been using higher-quality pepperoni. Slice shops have been switching to more expensive flour. Longer fermentation time means more refrigeration, which means higher electric bills and more space required,” Wiener explained.

And while this doesn’t go for all pizzerias, it’s happening often enough, he said, that it could be “moving the needle.”

The Post was charged $33.76, 11 cents more than the citywide average, at Zillions for a pepperoni pie. Matthew McDermott for N.Y.Post (3)
The Post was charged $33.76, 11 cents more than the citywide average, at Zillions for a pepperoni pie. Matthew McDermott for N.Y.Post (3)

The new math certainly seemed to add up at Zillions — the $33.76 paid seemed worth it for a pepperoni pie that could easily flatten much of the neighborhood competition.

Quality also comes very close to justifying high prices over at Scarr’s Pizza on the Lower East Side, one of the city’s hippest slice joints, where lines of people regularly wait for their chance to cough up some serious dough.

One of the famous pizzas from Di Fara won’t come cheap, a hungry Post spy discovered. Gabriella Bass for N.Y.Post
One of the famous pizzas from Di Fara won’t come cheap, a hungry Post spy discovered. Gabriella Bass for N.Y.Post

Scratching together $36 for a pepperoni-and-jalapeño pie appeared to be no hassle for the adoring crowds, including fans from all over the world. They’ve come to know and love owner Scarr Pimentel, one of the city’s best pizzamakers, who grew famous upon opening in 2016 for milling his own flour, unheard of at the time in rush-rush New York.

Not that all of the best pizza places have broken through the $30 mark.

There are still relative values to be found, even at the world-famous Joe’s Pizza on Broadway, just steps from Times Square, where those purchasing an entire pepperoni pie will still pay $29 before taxes — the same price as the award-winning Paulie Gee’s Slice Shop in trendy Greenpoint, birthplace of the hot honey craze.

Better ingredients and the rising cost of doing business can be blamed for the price increase, said one expert. Yuliia – stock.adobe.com
Better ingredients and the rising cost of doing business can be blamed for the price increase, said one expert. Yuliia – stock.adobe.com

But the most delicious deals are found in the places the masses aren’t looking — at Rosa’s Pizza in Maspeth, one of the best pies in Queens (the rectangular, thin-crust grandma pie) is a massive steal at under $25 via a delivery app, while at the original Denino’s Pizzeria & Tavern on Staten Island, lucky locals can still snag a 16-inch pepperoni pie for just $20.50 before tax, also via a third-party app.

None of the pizza purveyors contacted by The Post would comment.

The Big Apple’s booby prize was awarded as part of an annual survey ranking the best cities in America for pizza.

Clever’s rankings were based on things like reputation (utilizing a study of 1,000 participants), the number of pizza shops per 100,000 residents, local excitement, passion for pizza-related search terms and the regional average Yelp rating for pizza restaurants. The firm also noted a price-to-income ratio that found the proportion of an average local’s salary that they would need to spend to procure a pizza.

New York fared poorly in a national survey, conducted by real estate firm Clever, of cities made for pizza lovers. willbrasil21 – stock.adobe.com
New York fared poorly in a national survey, conducted by real estate firm Clever, of cities made for pizza lovers. willbrasil21 – stock.adobe.com

Using these and other metrics, the 2024 list of best pizza cities wound up being topped by Denver, thanks to an abundance of affordable pies and a strong fan base for its many pizzerias.

New York fared poorly in the overall rankings, bested by the Empire State’s own Buffalo, which nabbed the No. 2 spot, boasting 17.8 pizza joints per 100,000 residents. That’s nearly double Gotham’s 9.7. The city wound up at a distant No. 15.

Some good news, however — despite everything, the Big Apple continues to enjoy the best reputation for pizza out of any city on the list, well ahead of competitors like Chicago.

Americans are also said to prefer New York-style pies to Chicago deep dish, 52% to 38%.