Dairy Queen opens on Main Street in Glastonbury

·3 min read

Franchise owner Michael Cassetta opened the newest Dairy Queen location on May 27, at 2834 Main St. in Glastonbury.

Cassetta’s sons, Paul and Joseph, are taking over the family franchising business that their father started many years ago. Michael had a hardware store in Berlin for 20 years, but later found it difficult in the shadow of the large big box hardware stores, and decided to try his hand at the Dairy Queen franchise in Portland, purchasing it from a friend circa 2007. Glastonbury is the family’s fifth store, also including the Enfield, East Hartford, and Berlin Dairy Queen locations.

“It’s been pretty good so far,” Paul said, less than a week after the store opened.

The drive-through has been busy as the dining room is awaiting a few finishing touches before customers will be able to come inside. The restaurant also features outdoor seating. The DQ Grill & Chill location will feature a modern look and feel, comfortable booths, large wooden tables, warm lighting, and upbeat music. It also features the full menu, including burgers, French fries and chicken, as well as the full ice cream menu, including cones, sundaes, and Blizzards.

“The Blizzards and chicken baskets are the most popular items,” Joseph said.

“We’re hoping to get the inside open so people can come in an see it,” Paul said.

After the building was vacated by Boston Market, the Cassettas found it to be available, and a good fit between their East Hartford and Portland locations.

“It’s in a great part of town and right in the middle of everything,” Paul said. “Dairy Queen called us and asked us if we wanted to do it, and it just came to be.”

Paul had graduated from Northeastern and worked in finance, but came back to the family business when the Enfield location was purchased approximately 10 years ago. Joseph worked for Microsoft and Intel, in their finance departments, and is returning to the family business after approximately a 10-year absence.

“At Microsoft, I was the little person on a very large totem pole. whereas here, I’m a top person on a very much smaller totem pole,” Joseph said, adding that he and Paul both do “pretty much everything” at the store.

The restaurant is still accepting applications. The Cassettas said they are training their employees while just the drive-through is open, so they’ll be ready to go when walk-in dining is available. The store plans to partner with local sports teams, schools, and organizations. Some special grand opening events are also in the works.

“Dairy Queen is a wonderful organization to be a part of as we get to bring joy to our community members daily,” said Michael Cassetta. “Dairy Queen’s business model always appealed to me due to the corporate team’s hands-on approach when on-boarding new operators into the system. I have felt well supported every step of the way and I look forward to providing Glastonbury’s locals with the exceptional treats and customer service they have come to love at classic Dairy Queen.”

What began as the 10-cent sale of an unknown frozen treat in 1938 quickly boomed into one of the most well-known companies of all time. Maintaining its recipe for success for 80 years, the Dairy Queen system has more than 7,000 locations worldwide.

To learn more about the Dairy Queen brand, visit www.dairyqueen.com/.

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