Five years after co-founding Vetements and sparking the luxury streetwear movement, Demna Gvasalia is stepping down as head designer of the brand. The news was announced in a statement to WWD over the weekend.
“Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” Guram Gvasalia, co-founder and chief executive officer of Vetements, told WWD. “What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”
Denma's vision at Vetements ushered in a new era of luxury streetwear—one that remains impactful to this day. Over the years, the Georgian designer made a splash with many of his collections at Vetements—including DHL T-shirts, $800 sweatshirts that read phrases like "May the bridges I burn light the way" or simply "You Fuck'n Asshole," and even a runway show at McDonald's.
His success at Vetements ultimately led to him being appointed artistic director at Balenciaga in 2016. Gvalasia will reportedly continue in his role at Balenciaga, though the Vetements statement also said he was stepping down "to pursue new ventures.”
"I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own," Gvalasia told WWD in a statement.
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