Along with floral prints and military-style pieces, denim is a key trend this spring. And judging by the latest runway shows, the trend is set to continue through summer and into fall. Whether worn all over (the "Canadian tuxedo" look) or paired with more high-end materials such as lace, denim is everywhere this season, taking us back to the 1990s, only with more modern tailoring.
In jackets, skirts (mini or long), dresses, and of course jeans, denim is taking over the wardrobes of men, women and children alike this season. The iconic fabric is the star of the season, whether raw, washed, printed, dyed or ripped.
A perennial runway staple
Last September, during the Spring-Summer 2015 fashion weeks in Paris, Milan, New York and London, denim made an appearance in nearly every show, not just those of jeans specialists.
There were denim jackets from Burberry Prorsum, denim skirts from Kenzo and even denim culottes from Stella McCartney. Gucci paired its denim jeans with tone-on-tone jean jackets, while Chloé presented raw denim pantsuits. The French label Leonard, which presented a number of pieces in printed denim, combined the fabric with lace in playsuits, shirts and shorts.
Confirming the current hype over the famously sturdy fabric, several labels have announced high-profile partnerships related to their new or existing denim lines, including spokesmodel deals and tie-ups with other labels for collaborative collections.
The latest and greatest of these collaborations is without a doubt the one from Italian design label Giambattista Valli and American jeans brand 7 For All Mankind. Presented during Milan fashion week, the capsule collection is full of vibrant colors and animal motifs that elevate denim to the status of luxury apparel.
Meanwhile, brands with existing denim collections are shining the spotlight on their jeans with the help of celebrity spokesmodels. Recent denim campaigns have featured Hailey Baldwin (Topshop), Novak Djokovic (Uniqlo), and even Justin Bieber (Calvin Klein Jeans). Alexander Wang joined the fray with a sultry campaign for the Denim X AW collection starring supermodel Anna Ewers.
Finally, longtime denim specialists are attempting to maintain their edge through innovation. Pepe Jeans has come out with its Vacuum Seal, a skin-tight jean designed to hug and sculpt the legs, while Kaporal is touting its new ExtenDenim, designed to offer total freedom of movement and optimal comfort.