Designer fashion shop with nondesigner prices pops up in South Florida

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Rod Stafford Hagwood, South Florida Sun Sentinel
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FORT LAUDERDALE, Fla. — Attention all glamazons: There‘s a pop-up shop heading to Mizner Park mall in Boca Raton with high-end labels such as Brunello Cucinelli, Gucci, Louboutin, Isaia and Loro Piana, but at bargain basement prices.

Shop EFG will offer deep discounts on designer-level fashion, shoes, bags, jewelry and other accessories. The pop-up will be from Jan. 21 through Feb. 21. Featured designers will be updated weekly.

“These prices would range from $5,000 to $35,000 in designer shops,” explains Hillel Simon, one of the partners behind the New York-based Shop EFG. “Generally our prices range up to 80% off and not less than 50% off. But most of the prices are much closer to 70 to 80% off.”

He says that, in lieu of a traditional brick and mortar location, the company has done pop-ups in the Hamptons and Long Island. The South Florida pop-up will be their first outside of New York state.

“The clientele that likes these kinds of projects is in Boca Raton,” adds Simon. “It’s the best location coming out of New York. Boca is known for its attraction to fashion and for their enjoyment for life. That’s what it’s really known for.”

Previously, the parent company — Exclusive Fashion Group — was in the wholesale business, selling apparel and accessories to luxury off-price retailers such as Century21 and Neiman Marcus Last Call since 2010.

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