With digital growth, Tennessean dominates Nashville media market
Storytelling is thriving at 1801 West End.
The Tennessean's digital readership this year increased by nearly one-third as the news organization advances its multimedia growth strategy and longstanding leadership of the Nashville media market.
Monthly desktop and mobile views surpassed 3 million unique views, on average, during the first eight months of 2023, according to media measurement and analytics firm ComScore.
Meanwhile, Tennessean storytelling earned 28 awards at the Tennessee Press Association's 2023 contest in August, including general excellence. Ten first-place wins included a public service award for in-depth coverage of Tennessee's death penalty and a debate series tied to its Black and Latino Voices campaigns.
"The Tennessean and its journalists are focused on being essential to Nashville and Middle Tennessee," said Michael A. Anastasi, the editor and Gannett's vice president of local news. "We are unwavering in this commitment, as we demonstrate a breath of coverage that is unmatched in the state."
The Tennessean is actively expanding its reporting staff to increase thorough` coverage and thoughtful analysis of the fast-growing region, from business, dining and trending updates to multimedia projects and sports coverage.
In 2022, 2.4 million unique monthly viewers, on average, visited Tennessean.com compared to 3.1 million from January through August 2023.
Tennessean.com drew more than 3.5 million unique viewers and more than 10 million page views in September, according to data analysis firm SimilarWeb, which lists the site as having the most digital audience of any news organization in the state.
ComScore data in August shows that Tennessean.com collected more than 3 million unique views — 1 million more than the nearest competitor.
This article originally appeared on Nashville Tennessean: Tennessean digital growth surges in Nashville media market
