Dior transforms Harrods into Christmas spectacle
STORY: The LVMH-owned brand outlined the London department store's facade with lights, emblazoning the entrance with an enormous star and filling the windows with sugar sculptures and merchandise.
"It was amazing to see the turnout and the support for such an amazing exhibition. And I think that it’s never been done before to take over all of the shop windows here at Harrods," said British tennis star Emma Raducanu.
"I believe that what we can do, very modestly, is to give a moment of pleasure to people even in these difficult times," Pietro Beccari, Dior's chief executive officer told Reuters.
The elaborate holiday set up comes as the luxury sector grows strongly, with wealthy locals and deep-pocketed tourists splashing out on designer fashion despite soaring prices.
"We're atypical - we focus on the really ultra high net worth individuals, and they haven't really been hit by the crisis," said Michael Ward, managing director of Harrods.
Inside the store, the French fashion house set up an exhibit of gingerbread-style renditions of buildings from the life of its namesake founder, filling them with intricate displays, open for public viewing through a free online booking system.
