Discover Bye Bye Under Eye: more than just a concealer

We all know how much toll everyday life can take on your face. Work is busy, the commute is long and no matter what it seems like there’s never quite enough hours in the day to get everything done and have time for you.

The dream is to get a full eight hours of sleep, wake up refreshed, ready to go and looking like the best possible version of you. However, the reality is often a little less perfect – not enough sleep or too much stress at work can make those dark circles under your eye feel less like bags and more like industrial-sized packing cases.

Fortunately, there is a solution – under-eye concealer – and it could give you the boost you need...

Visible results

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IT Cosmetics – which, in this case, stands for Innovated Technology – was founded in 2008 by Jamie Kern Lima, a former TV news anchor who despite wearing make-up for broadcast every day never felt like she was looking her best or giving her skin the strongest chance to be beautiful and healthy.

She partnered with plastic surgeons and dermatologists to create make-up and skincare products that not only help to make you look and feel great, but are also clinically proven to do so. The award winning, best selling brand believes that you can, and should, get the most out of your make-up and turn you into the best version of yourself every day.

Long lasting coverage

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Bye Bye Under Eye from IT Cosmetics does exactly that – it says “bye” to those bags under your eyes. This isn’t just concealer for young women with skin that is practically flawless: it’s a concealer for women who sometimes need a little more.

Developed with the expertise of plastic surgeons, this full-coverage under-eye concealer gives you long lasting coverage that won’t crease or crack. Available in 24-shades, the formula is infused with anti-ageing ingredients, including hydrolysed collagen, peptides, vitamins, hyaluronic acid and antioxidants.

As well as these anti-ageing and skin-loving ingredients, the concealer is also waterproof, which means it will last no matter what the day throws at you. Not just for those pesky dark circles, the Bye Bye Under Eye concealer improves the appearance of wrinkles and conceals skin imperfections including redness, hyperpigmentation, broken capillaries, age spots and discolouration. It’s as multitasking as the women who wear it.

For more information and to purchase your Bye Bye Under Eye, shop IT here.

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