How Disney+ Re-Created Must-Watch TV With ‘WandaVision’ and ‘The Mandalorian’

Disney+ has done something even more heroic than the Avengers taking down the mighty Thanos: It made streaming series like “WandaVision” and “The Mandalorian” weekly appointment viewing. Netflix altered how we all watch television by offering full seasons of shows all at once, which gave viewers more control over when and how they watch their favorite shows. Disney+, on the other hand, has brought the old broadcast television model into streaming by releasing one episode a week, typically on Fridays. Disney+ is not the first streaming service to put out new episodes on a weekly basis. Other streamers, including Apple TV+ and HBO Max, use the same hybrid model as Hulu. Each service typically releases two or three episodes of a show on its premiere date, followed by weekly rollouts of new episodes. (Apple TV+ even tried a binge model with “Dickinson” for Season 1 before switching to the hybrid model for season 2). But Disney+, with popular series from Marvel Studios and the “Star Wars” universe, has arguably accomplished what no other service has been able to so far in the nascent streaming wars: Make it seem like you have to watch the episode the day it’s released, for fear...

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