Anyone who’s been fortunate enough to catch DJ Khaled on the ‘gram has seen him boast about the “major keys” to his success. His restaurant franchise “The Licking” has been part of said "major keys." In fact, the four-year-old chain is so successful, it debuted a new location in Chicago this weekend.
According to Eater Chicago, Khaled began this Miami soul food franchise as a way to “give under-served African-American communities a quality spot to eat near their homes.” So unlike the many delicious (yet inaccessible) eats that grace South Beach, Khaled decided to try something new and to start his business in the Miami Gardens neighborhood. Talk about giving back to the community!
Now, four years later, Khaled has officially expanded his franchise all the way to the West Side of Chicago, specifically in Austin. The restaurant's opening was so successful that it had waits as long as 45 minutes the following Monday.
While the location of this new restaurant may be completely different, Director of Marketing for The Licking BeNda WORLD has assured customers the goal is still the same. He recently told Power 92 Radio, “I feel it’s needed. Hyde Park has a bunch of offerings, and so does the South Side, so we want to bring jobs and create those things for that sector that didn’t have it.” Wow. I haven't even tried the food yet, and I'm already a fan. Another one! (*Extreme DJ Khaled voice.*)
Speaking of the food, The Licking's offerings look delicious. Between fried lobster, baked chicken, and a veggie stir fry, I'm in! There's also a red velvet cake that Khaled reportedly calls "a problem." All of that's before you get to the "famous mystery" and "dirty mystery" drinks on the menu.
So if you're in the Chicago area, please go check out The Licking at 5045 W. Madison Street and get back to me to confirm just how problematically good that cake is.
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