Medical professionals around the world are posting bikini selfies to protest a study that suggests the pics are “unprofessional.”
The study, which appeared in the Journal of Vascular Surgery, suggested that patients may choose their hospital, doctor or medical facility based, in part, on how professional a doctor’s publicly available social media content appears.
The researchers created fake social media profiles in order to study each medical professional’s personal photos and determined that 61 of the 235 medical residents they studied had “unprofessional or potentially unprofessional content,” according to Insider.com.
The study defined “unprofessional behaviour” as drinking alcohol, using profane language, wearing Halloween costumes and sharing bikini photos.
Although the study was published last December, it went viral among medical pros this week, many of whom objected to the way it was conducted.
If you are a true #heforshe then you must speak up against this disturbing study
3 men created fake social media accounts to purposefully spy on applicants
Worse they are shaming our women physician colleagues for wearing bikinis 🤦🏽♂️ #MedTwitter#MedBikini#retractionpic.twitter.com/MvNZoBnok2
— Mudit Chowdhary (@DrChowdharyMD) July 24, 2020
As a result, the hashtag #MedBikini started trending on Twitter as many female doctors posted their own bikini selfies in protest.
Apparently it’s unprofessional for doctors to post social media pics wearing bikinis & drinking alcohol, so here’s me doing both. #MedBikini
Also deemed unprofessional, profanity & political talk but these dudes can fuck off b/c health care should be free at the point of care. https://t.co/Lk99jCRdrD
— Dr. Victoria Dooley (@DrDooleyMD) July 24, 2020