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Apr. 26—HIGH POINT — The president of Domino's has joined High Point University's mentorship and networking program.
Russell Weiner will serve as HPU's Corporate Executive in Residence as part of the Access to Innovators program, which connects students with industry leaders for networking and mentorship opportunities.
Weiner oversees the Domino's global centers of excellence teams responsible for marketing, operations, store growth and development, franchise relations, analytics and insights, and e-commerce in the U.S. Named Brandweek's 2010 Marketer of the Year in the restaurant category, Weiner was responsible for the reinvention of Domino's menu, including introduction of a new recipe for its traditional pizza, as well as Handmade Pan Pizza, Stuffed Cheesy Bread, Specialty Chicken and Parmesan Bread Bites. The advertising campaign that launched the new and pizza recipe featured the highest-rated television spot in the restaurant industry in more than 10 years of tracking conducted by the agency Millward Brown.
Weiner also led the creation of the "pizza theater" store design, the development of a new logo for the brand, and numerous digital marketing and social media innovations. He oversaw the creation of the DXP pizza delivery vehicle, which has a built-in warming oven, as well as marketing support for several technology innovations and launches.
Weiner was named to the newly-created position of chief operating officer and president of the Americas in July 2018. Weiner served as president of Domino's USA from October 2014 to July 2018 after joining the company as executive vice president and chief marketing officer in 2008. Weiner also serves on the board of directors of The Clorox Co.
Prior to joining Domino's in 2008, Weiner led the marketing for Pepsi's North American cola business. He has both Emmy and Effie award-winning television commercials to his credit. He was named one of Brandweek's 2008 Top 10 Marketers of the Next Generation and was listed in Ad Age magazine's Top 40 Under 40 in 2007.
Other participants in HPU's Access to Innovators program include Apple Co-founder Steve Wozniak, HPU's Innovator in Residence; Netflix co-founder Marc Randolph, HPU's Entrepreneur in Residence; Dallas Mavericks CEO Cynt Marshall, HPU's Sports Executive in Residence; and former U.S. ambassador and FCC chairman William "Bill" Kennard, HPU's Global Leader in Residence.