The spot released Friday starts by defining “hoax” as “something intended to deceive or defraud.” It cuts to footage of Trump dismissing the climate crisis, the Russia investigation and the coronavirus pandemic as such.
But “the hoax is coming from inside the house,” text on the screen concludes.
Check out the ad here:
The 75-second video garnered more than 500,000 views in its first four hours on Twitter alone and made the hashtag #TrumpHoaxedAmerica trend worldwide.
“Donald Trump is the greatest hoax ever perpetrated on America,” reads the YouTube description of the clip created by the PAC’s founders, siblings Ben, Brett and Jordan Meiselas. It’s unclear if the ad will air on TV.
Meanwhile, attack ads from the right continue to call out Trump and his administration. Though the ads have proven wildly popular on social media, it’s unclear whether they can influence swing voters.
The Lincoln Project, founded by conservative attorney George Conway, on Thursday turned a video that Trump has repeatedly shared portraying him as president for life into a blistering criticism of his handling of the pandemic:
And disenchanted Republican veterans explained why they’re planning to vote for presumptive Democratic nominee Joe Biden in this viral video created by the Republican Voters Against Trump group that will air on Fox News:
— Republican Voters Against Trump (@RVAT2020) August 5, 2020
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This article originally appeared on HuffPost and has been updated.