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Background Story Behind Yung Bleu And Drake's Hit Record
In 2013, Yung Bleu started his journey of making music. However, the 28-year-old’s breakout record came in 2020 with the release of “You’re Mines Still” featuring Drake — a remix of the original. According to HipHopDX, the Toronto icon joined him for the song with the help of NBA star DeMarcus Cousins reaching out, which turned into him asking for a version of “You’re Mines Still” with an open verse. Drizzy sent his verse over in a matter of hours.
— BLEU (@_YungBleu) October 13, 2020
Lowball Offers To Big Numbers
But before the hit that led to his current music success, Yung Bleu shared with DJ Akademiks’ Off The Record podcast that he wasn’t offered the best deal following his leave from his former label Columbia Records in 2019.
He had a deal of a $250,000 advance for four projects and the rights to his old masters on the table for him to decide on.
Yung Bleu went on to sign an independent deal with EMPIRE, who offered “$150,000 for an EP release with few strings attached” and an additional $300,000, according to the outlet. What’s more, he took it into consideration until he received the call from Drake.
“I was like, ‘Man, if they give me this money for this project, why would I tie myself down?’” Yung Bleu said in the interview, per the outlet. “And then they promising me another $300K, so I just made like $450K with them in six months. ‘Shit, this the wave!’ I text Nima [Etminan, CEO of EMPIRE] one day like, ‘Man, Drake told me to send him ‘You’re Mines Still.” He like, ‘Get the f*** out of here.’”
With a simple call and a verse from Drake, it played a significant role in changing the trajectory of his career.
“That’s when I started seeing them real numbers,” he said. “Just to put it into perspective, as soon as the Drake record dropped, I was having bidding wars between $8 and $9 million.”
New EMPIRE Deal
Although the bidders came knocking at his door heavy, EMPIRE ended up reworking the initial deal to be up to par with his status in the industry.
“See, this is why I f*** with EMPIRE because they still had me for another project. So, once I did the Drake song, they came back and redid my deal to way more,” he added. “But they ain’t have to, though, because they still had me for the $300,000. A major label’s not finna do that.”