Drew Barrymore raves about sold-out Ford x Sydney Sweeney clothing line
Talk show host Drew Barrymore held up the khaki overalls with pink straps and raved.
She said she loves Sydney Sweeney, an Emmy-winning actress with her own workwear clothing line in partnership with Ford Motor Co. (and Dickies), called Ford x Sydney Sweeney. Bib overalls, work pants, bandannas and baseball caps with a label that says "Ford" and "Syd's Garage."
Items sold out within 31 hours, Ford spokeswoman Lauren Vrazilek told the Detroit Free Press.
Barrymore told viewers of her syndicated show on Friday that the clothing line is sold out, and Ford is waiting to replenish supplies. Yep.
The Ford site is accepting pre-orders for a July shipment:
Bib overalls cost $79.99
Work pants cost $39.99
Bandannas cost $24.99
Baseball caps are $34.99
"Don't forget — these were made to get dirty," the Ford website says.
Sweeney says in a video posted on the site showing her working on her classic 1969 Ford Bronco, says, "I come from a family of mechanics. It's in my blood."
Barrymore called Sweeney, "the real deal."
In April 2022, Vanity Fair ran Sweeney's photo under the headline, "'I love Chrome:'" Sydney Sweeney Shows Off Her Souped-Up Vintage Bronco" and wrote, "The star of 'Euphoria' and 'The White Lotus' breathed new life into a candy apple red classic, doing much of the work herself — and chronicling it all on TikTok, naturally."
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Sweeney has 1.6 million followers on TikTok, and her viewers have cheered her wrenching skill.
Last August, Architectural Digest ran a headline that "Sydney Sweeney Shows Off the 1969 Ford Bronco She Restored Herself." A smaller headline revealed, "The Euphoria star revealed the finished car at the eBay Motors New York Auto Parts Show.“
"She began chronicling the project on her TikTok account for her family (her handle is @syds_garage), but the videos soon blew up, and she now has 1.4 million followers," Architectural Digest wrote.
She has 6.7 million likes on the Bronco project, so far.
Michael O’Brien, Ford director of global marketing, sees the Sweeney workwear as important to brand awareness.
More: Vintage Ford Broncos being rebuilt, transformed — into something like you’ve never seen
“Our merchandise is just another way of connecting with people who love Ford and our iconic brands," he said in a statement to the Free Press. "Seeing our customers’ enthusiasm for outdoor apparel made for off-roading in their Broncos, attending a racing circuit with a sea of fans in Ford Performance racing jackets, and hearing about young women who are inspired to work on their car for the first time because of Sydney Sweeney’s workwear line is so moving — and it’s what this is all about.”
The Ford team sent merchandise to "The Drew Barrymore Show" not knowing what might happen, Vrazilek told the Free Press. The company didn't pay for the spotlight, it just happened.
Ford has created a series of "Built Ford Proud" video shorts featuring influencers from different walks of life who have old Ford vehicles, including Sweeney, stunt driver Dee Bryant in a Mustang and big wave surfer Kai Lenny with his F-Series pickup truck.
Contact Phoebe Wall Howard: 313-618-1034 or phoward@freepress.com. Follow her on Twitter @phoebesaid
This article originally appeared on Detroit Free Press: Sydney Sweeney clothing line for Ford sells out: When it will restock
