DSW Is Giving Away $10,000 + One Year of Free Shoes to 10 Teachers — Here’s How to Nominate an Educator

Claudia Miller
·2 min read

As back to school season approaches, DSW is honoring teachers with a new campaign.

The footwear retailer announced a new campaign that allows customers to nominate their favorite teachers for a chance to win $10,000 to go towards funds for the upcoming school year; the prize also includes a gift card worth one year of free shoes for the chosen educator.

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You can enter your favorite teacher to win by emailing teachersweeps@dsw.com with the following up until Aug. 12:

  • Nominee’s full name, email address, phone number

  • School name and school district

  • Why your nominee deserves to win

  • Your name and email

Once the nominations close, DSW will select 10 winners on Aug. 14 to receive $10,000 for virtual learning as well as updating classrooms to be better prepared for the aftermath of the pandemic; the funds could even be used to help underprivileged students with less access to necessary resources for the school year. These winners will then receive a $650 DSW gift card to treat themselves with new shoes.

Then, 50 additional winners will be chosen to receive $1,000 for the upcoming school year along with a $100 DSW gift card. DSW will also offer a 20% off exclusive discount for all teachers in-stores only throughout the month of August; to receive the discount, you must show a valid teacher ID as well as be a VIP member for the store, which is free to join.

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In addition to honoring teachers, the retailer will also launch an Instagram contest on Aug. 17 to recognize hard-working parents, encouraging them to post their favorite or funniest memory of becoming an at-home teacher during their quarantine. Throughout the remainder of the month, DSW will then announce 50 winners who will receive free shoes for the whole family.

“We know how difficult the pandemic has been on everyone, especially teachers who are navigating this new wave of education and parents who are at home with their children, working double-duty,” said DSW CMO Amy Stevenson in a press release. “We wanted to show appreciation for these unsung heroes and hopefully make an upcoming and unusual school year a little easier.”

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