Dua Lipa Is the Face of YSL's New Fragrance

Erin Lukas
Dua Lipa Is the Face of YSL's New Fragrance

Dua Lipa's newest rule is wearing YSL Beauté fragrances. The British singer was just named the ambassador of the brand's upcoming new scent.

“I connect so much with the campaign because of its fearlessness,” Lipa said in a statement. “I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance.”

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Lipa shared the news on Instagram with a behind-the-scenes shot from the upcoming campaign. According to her caption, she was involved in choosing the final scent. The yet-to-be-named scent and Lipa's campaign will launch this fall.

View this post on Instagram

The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot... xx

A post shared by Dua Lipa (@dualipa) on Jun 4, 2019 at 12:06am PDT

This marks Lipa's first beauty gig, but she's in good company. Zoë Kravitz has been YSL's global makeup ambassador since July 2017.

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After becoming the most-streamed artist online, winning two Grammys and three Brit Awards, it looks like 2019 is shaping up to be a major year for Lipa, too.