The popular and often viral video-producing TikTok account run by East Liberty-based Duolingo Inc. continues to land the company dividends beyond the reaches of the social media platform that it first started seeing significant success with during the fall of 2021.
Following that continued momentum, global media publication Ad Age named Duolingo (NASDAQ: DUOL) the Social Marketer of the Year as part of its sixth-annual Creativity Awards, a counterpart to its long-running A-List awards that specifically highlights the year’s most impactful and innovative ideas that are crafted by agency executives, marketers or production teams.
“The honorees and finalists represent the best of the advertising and marketing world in the face of continuing social struggles, pandemic challenges and new ways of working,” Ann-Christine Diaz, creativity editor at Ad Age, said in a post announcing this year’s winners. “These individuals and ideas have kept the industry pulsing with their innovation and brave thinking, and we hope they inspire all to continue to create passionately and fearlessly.”
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