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Curl Type: Loose Kinky Curls (4A)

“Women are embracing their texture more because they are seeing more representation of what they look like in the media,” says Redway.

Long layers give Emma’s thick, coarse hair some shape. Redway applied Jane Carter Solution Nourish and Shine Butter Cream ($12; target.com) before diffusing her hair. She wrapped a few pieces around an eighth-inch curling iron for a more uniform look.

Easy Styles for Every Kind of Curly Hair

With the right techniques (here!) and a key styling product or two, maximizing your natural texture has never been easier or more fun. Nexxus celebrity hairstylist Lacy Redway, who coiffed these curls, shows you how.